Research & Reports
The Power of Tourism
Click here to read the many ways ways in which tourism and the ACVA contribute to the vitality and robust economic health of the City of Alexandria.
to read the annual report.
The 2012 Annual Meeting, with the theme "Action & Achievement," was held at MetroStage on September 27, with 100 guests in attendance, including Mayor William D. Euille, Vice-Mayor Kerry Donley, Councilmembers Paul Smedberg and Frank Fannon, and City Manager Rashad Young. David Speck, a former council member instrumental in the founding of the ACVA, was on hand to present the David G. Speck Tourism Partner of the Year Award to Eric Nelson, owner of the Artfully Chocolate shops as well as board of the ACVA and president of the Del Ray Business Association.
To present the accomplishments of the past year in a more dynamic - and hopefully more entertaining - way, the ACVA staff put together a video with the assistance of Bart Johnson, videographer extraordinaire.To see the video in its entirety, <click here>
Alexandria FY 2013 Marketing Plan
Destination: Generates overnight visits by targeting a key demographic of women ages 25 to 64 within a five-hour drive of Alexandria. The destination advertising appears in culinary and lifestyle publications. This plan has a reach of 41,898,943 Gross Impressions.<Destination Marketing Plan>
Tourist In-Market: Promotes Alexandria as part of a D.C.-area leisure trip with advertising in Virginia and D.C. planning publications, and in magazines and maps used after arrival to D.C., Northern Virginia and National Harbor. This plan has a reach of 22,325,970 Gross Impressions.<Tourist In-Market Marketing Plan>
Regional: Utilizing dedicated funding authorized by Alexandria City Council, the regional campaign targeted Alexandria's residents and neighbors, an audience that is important to many Alexandria businesses. This plan has a reach of 39,800,457 Gross Impressions.<Regional Marketing Plan>
Alexandria Visitor Profile
The complete Alexandria Visitor Profile, researched and compiled by TNS, contains profiles of business and leisure travelers, indicates trip behaviors, estimates visitor volume and offers a comparison to Washington, D.C. and Northern Virginia. This presentation gives insights on the visitor to inform the travel and tourism industry in the city. (Please note that this is a large file that may take a few moments to download.)
King Street Retail Analysis
(June 15, 2009) At the request of the City of Alexandria, Gibbs Planning Group conducted an independent analysis of King Street's characteristics and City policies to identify the challenges and opportunities to increase Old Town's commerce without compromising the quality of life for its surrounding neighborhoods or historical heritage. Read the results of the King Street Retail Analysis.
Alexandria Visitor Fact Book
(September 26, 2008) Alexandria's visitors come from around the region and around the world. Learn about the demographics of those who choose Alexandria as their travel destination. Explore the Visitor Fact Book Summary presented at the ACVA's Annual Meeting in September 2008.