April 11, 2012
Claire Mouledoux, 703-652-5367, CMouledoux@VisitAlexVA.com
Alexandria Launches Hybrid King Street Trolleys April 22
Economic Development Engine is Environmentally Friendly
with Improved Rider Amenities
The City purchased the five new trolleys with American Reinvestment and Recovery Act (ARRA) Stimulus funds. In pursuing these funds, the City demonstrates its ongoing commitment and investment in infrastructure to drive visitor spending in the City.
On a trolley rider survey conducted March 22 to April 4, 2012, 72% of the respondents stated the trolley increased the number of restaurants and businesses that they used on that particular day; 26% stated the trolley did not make any difference in the number of restaurants and businesses they used; and 1% stated the trolley decreased the number of restaurants and businesses they used. 97% of respondents stated the availability of the trolley makes the City a more desirable place to visit. 25% stated they would not have made the trip if the trolley was not available. 71% of riders were visitors to the City.
The Alexandria Convention & Visitors Association, whose mission is to increase spending in the City, distributes the official Alexandria Visitors Guide and Map on the trolley to expose riders to local businesses and attractions in the area, thereby increasing economic activity. ACVA is training trolley drivers to promote the City, helping riders know about stops and how to access places they want to go. ACVA promotes the trolley as part of its marketing plan to attract Alexandria's neighbors as well as visitors from a five hour drive radius. Riders can access trolley schedules and information at VisitAlexandriaVA.com, a mobile-ready website.
The free trolley system improves Alexandria's attractiveness and accessibility for consumers to spend money at local businesses, generating tax revenue for the City which supports the quality of life for residents. With 20 stops for hopping on and off, the trolley increases access to shops, restaurants, attractions and all businesses found along Alexandria's historic main street. The trolley transports riders between the King Street Metrorail Station and the Potomac River waterfront daily from 11:30 a.m. to 10:15 p.m. every 15 minutes. With improved rider amenities and environmentally friendly features, the hybrid trolleys add even more appeal to King Street's acclaim as a "Top 10 Great Street" in the nation, named by the American Planning Association in 2011.
More about the Free King Street Trolley
The Free King Street Trolley service was first launched on April 1, 2008, and ridership has totaled more than two million. The trolley was an initiative recommended by the National Harbor Collaborative Task Force, a public-private consortium that recommended initiatives to attract visitors from National Harbor. The service serves as a vital transit connector to orient and disperse potential customers who access the City via water taxi, Metro, and Amtrak, and drivers who prefer to park once and access different areas of Old Town during their visit.
For more information about the Free King Street Trolley, go to VisitAlexandriaVA.com/about-alexandria/maps-transportation/trolley/.
More about DASH
The Alexandria Transit Company's DASH system provides safe, reliable, and courteous bus service within the City of Alexandria, and connects with Metrobus, Metrorail, Virginia Railway Express, and the Fairfax Connector. DASH serves all the Alexandria Metrorail stations and the Pentagon Metrorail station during morning and evening peak periods.
DASH is a pleasant and affordable way to travel in and around Alexandria. The DASH fleet offers an environmentally-friendly mix of ultra-low sulfur diesel and diesel hybrid electric buses and trolleys. Learning to ride DASH is easy. For more information, contact DASH at 703-746-DASH (3274) or visit DASHbus.com.
To learn more about the City's Eco-City Alexandria initiative, visit www.AlexandriaVA.gov/Eco-City.