ACVA Announces New CEO October 5, 2012
Contact:
Claire Mouledoux, 703-652-5367, CMouledoux@VisitAlexVA.com

 

Alexandria's Top Tourism Executive Hails from
Greater Philadelphia Tourism Marketing Corporation

 

Patricia R. Washington

 


The Alexandria Convention & Visitors Association announces Patricia R. Washington as the organization's new President & CEO. Washington's start date is November 13, 2012. She is the third person to lead ACVA since its inception 16 years ago.

Washington currently serves as the Vice President of Cultural Tourism at the Greater Philadelphia Tourism Marketing Corporation (GPTMC). Washington brings a wealth of experience in cultural tourism, marketing, arts management, fundraising and grant making. She has demonstrated savvy in orchestrating cross-sector collaboration to execute an impressive roster of large-scale initiatives that promote economic growth.

During her twelve years with the GPTMC, Washington spearheaded far-reaching strategic branding initiatives including With Art Philadelphia, a $2.5 million collaborative campaign promoting Philadelphia as a premier arts destination. A leader in diversity marketing, Washington was the creator and publisher of Philly360, a social media-focused campaign spotlighting the city from a multicultural perspective. She also led the Philadelphia Neighborhood Tourism Network promoting the cultural diversity and vitality of Philadelphia's neighborhoods through a coalition of 15 organizations. With a grant making background that includes the William Penn Foundation and a fundraising and arts management background that includes the Painted Bride Art Center, Washington was the chief fundraiser for the GPTMC, working with the President/CEO to raise $12 million for special projects.

"We are so pleased to welcome such a dynamic and innovative leader," said Jody Manor, chair of the ACVA Board of Governors. "Patricia is joining a strong organization and a booming tourism economy - Alexandria has seen a 22 percent growth in visitor spending in the last five years. We know it will take a truly exceptional candidate to take the power of the ACVA to the next level, and Patricia showed us she has the fire to do it."

"Patricia impressed us with her energy, creativity, and knack for tourism development," said Mayor William D. Euille. "Her deep understanding of the role of culture and heritage in a tourism brand and her track record of leveraging collaborations will benefit Alexandria."

"I am thrilled to be joining the ACVA as its new President & CEO," said Washington. "The ACVA has a built a strong foundation of sustained economic growth promoting the city as a stellar cultural destination. I look forward to working collaboratively with the city and other stakeholders to continue that great work."

The Alexandria Convention & Visitors Association recently announced an 8.1 percent increase in visitor spending for 2011, to total $711 million, generating city tax revenue of $23.1 million. Alexandria's 22 percent increase in five years dramatically outpaced increases for Virginia and Northern Virginia, both at 9 percent.

About the Alexandria Convention & Visitors Association
The Alexandria Convention & Visitors Association (ACVA) is a private nonprofit membership organization whose mission is to generate tourism and conventions that increase revenues and promote the City of Alexandria, Virginia, and its assets. Tourism contributes both to the economic health of the city and quality of life for its residents. VisitAlexandriaVA.com