Alexandria Announces 6.7 Percent Increase in Visitor Spending October 3, 2011
CONTACT:
Claire Mouledoux, CMouledoux@VisitAlexVA.com or 703-746-3309


Alexandria Announces 6.7 Percent Increase in Visitor Spending

$657 Million in Visitor Spending Generated $22.4 Million in City Tax Revenue


ALEXANDRIA, VA - The Alexandria Convention & Visitors Association announces visitor spending in Alexandria increased 6.7 percent in 2010 to total $657 million, generating city tax revenue of $22.4 million, an increase of 4 percent. Visitors to the city support nearly 6,000 jobs with a payroll of $114 million, up 3 percent from 2009. The number of room nights sold continues to increase - up more than 25,000 in 2010 - on top of the 65,000 room night increase in 2009.

These economic impact figures were announced at ACVA's Annual Meeting on September 30 by Alexandria City Councilmember and ACVA board member Paul Smedberg. "Tourism is good for Alexandria," said Smedberg. "We understand that investing in tourism promotion generates revenue to pay for services needed by the citizens of Alexandria, and supports businesses that enhance the quality of life we all enjoy."

ACVA President & CEO Stephanie Pace Brown highlighted the accomplishments of the ACVA over the past year and unveiled new programs.

On track to reach 1 million visits this year, Alexandria's tourism website, VisitAlexandriaVA.com, and mobile site will be redesigned with advanced functionality. A new, comprehensive meetings and events sales campaign is being rolled out. An expanded tourism training program will be launched to further empower hospitality staff throughout the city - the people who interact directly with Alexandria's 3.3 million annual visitors.

A new "Alexandria Green Business" recognition program was announced, a partnership of the ACVA, the city's Environmental Policy Commission, the Alexandria Chamber of Commerce and Alexandria Economic Development Partnership.

In recognition of the value of Alexandria's tourism partners, ACVA's Tourism Partner of the Year award was presented to Kimpton Hotels & Restaurants of Alexandria, VA. The support of the Kimpton team stood out in all aspects ACVA's efforts - from marketing and sales to media outreach.

"In working with the ACVA, Kimpton has been a partner whose spirit of cooperation and generosity has allowed ACVA to stretch its budget and extend its reach," said Brown. She highlighted their collaboration with the ACVA and Office of Historic Alexandria in promoting Alexandria's Civil War history, and commended Kimpton's community activities including the Hotel Monaco's Doggie Happy Hour and "Morrison House Presents" lectures series partnership with the Torpedo Factory Art Center and the Alexandria Archaeological Commission. "With everything they do, they support the Alexandria brand of historic ambience and contemporary flair."

About the Alexandria Convention & Visitors Association
The Alexandria Convention & Visitors Association (ACVA) is a private nonprofit membership organization whose mission is to generate tourism and conventions that increase revenues and promote the City of Alexandria, Virginia, and its assets. Tourism contributes both to the economic health of the City and quality of life for its residents. VisitAlexandriaVA.com

 

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