Alexandria Announces 8.1 Percent Increase in Visitor Spending September 27, 2012
Claire Mouledoux, or 703-652-5367

Alexandria Announces 8.1 Percent Increase in Visitor Spending

$711 Million in Visitor Spending Generated $23.1 Million in City Tax Revenue

ALEXANDRIA, VA - The Alexandria Convention & Visitors Association announces visitor spending in Alexandria increased 8.1 percent in 2011 to total $711 million, generating city tax revenue of $23.1 million. Visitors to the city support over 6,000 jobs with a payroll of $118 million.

In five years, visitor spending has increased 22 percent in Alexandria, dramatically outpacing increases for Virginia and Northern Virginia, both at 9 percent.

These economic impact figures were announced at ACVA's Annual Meeting on September 27, 2012, by guest speaker Elizabeth McLaughlin, Vice President of Research at Virginia Tourism Corporation, who referenced data released by the U.S. Travel Association.

The value of visitor spending to the quality of life in Alexandria was emphasized by Mayor William D. Euille, who highlighted the $100,000 increase in the city budget for ACVA's proven effective destination advertising. The Mayor praised ACVA's accomplishments of the past five years under former President & CEO Stephanie Pace Brown and highlighted two ACVA projects launched this month under acting President & CEO Lorraine Lloyd: the inaugural Fashion's Night Out Alexandria event and new banners on King Street.

The annual meeting painted fiscal year 2012 as a year of "Action and Achievement" for the ACVA, with achievements marked in the millions:

  • had more than 1 million visits this year - and a top-to-bottom redesign that brought it to the forefront of tourism technology.
  • Advertising placed by the ACVA reached 100 million households, with nearly $1 million in bonus advertising - almost doubling the value of the ad budget.
  • The sales team booked $1 million in meetings and group business during the month of February.

ACVA's David G. Speck Tourism Partner of the Year award was presented to Eric Nelson, owner of Artfully Chocolate and Artfully Gifts & Chocolate. As a leader in the Del Ray business community and former president of the Del Ray Business Association, Eric championed Del Ray as a tourism destination throughout his four years on the ACVA board and engaged unprecedented participation from Del Ray businesses in ACVA promotions and programs. His also served as a key advocate for the soon-to-launch Del Ray-Arlandria trolley. Eric received the distinction for his support of the ACVA and also for his contributions to the tourism community as a whole.

MetroStage hosted ACVA's Annual Meeting which was attended by members of City Council and members of Alexandria's tourism community including local boutique and restaurant owners, tour operators, and representatives from area art organizations, attractions, and hotels. Guests enjoyed an "Action and Achievement" movie theme with a red carpet entry and video presentation of ACVA's accomplishments.

About the Alexandria Convention & Visitors Association
The Alexandria Convention & Visitors Association (ACVA) is a private nonprofit membership organization whose mission is to generate tourism and conventions that increase revenues and promote the City of Alexandria, Virginia, and its assets. Tourism contributes both to the economic health of the City and quality of life for its residents.