Alexandria Continues to Beat Tourism Trends October 15, 2010


October 15, 2010



Claire Mouledoux, or 703-746-3309

Merrie Morris, or 703-746-3306




Alexandria Continues to Beat Tourism Trends

$616 Million in Visitor Spending Generated $22 Million in City Tax Revenue



ALEXANDRIA, VA - The Alexandria Convention & Visitors Association announces visitor spending topped $616 million and overnight stays increased by 66,000 room nights in calendar year 2009. Visitor spending generated $22 million in City tax revenue and supported 6,000 jobs with a payroll of $111 million in 2009.


Nationwide and statewide visitor spending dropped 7.9 percent, while spending was down just 4.5 percent in Alexandria following a record high of $645 million 2008. The decrease in Alexandria's total spending is attributed to the drop in lodging and gas prices. Tourism industry employment remained stable from 2008 to 2009.


"We expect Alexandria to continue to outpace national trends with our unique brand of historic ambiance and contemporary flair, evolving and fresh product, unbeatable location, and the City's commitment to tourism development, " says Stephanie Pace Brown, President and CEO of the Alexandria Convention & Visitors Association, the City's tourism marketing organization.


$40 million in visitor spending was generated by the ACVA's recent targeted magazine advertising campaign, according to a return on investment (ROI) study conducted by Strategic Marketing & Research, Inc. The study indicated 88,000 trips were generated and 1.4 million households in target markets were aware of the advertising. For each $1 invested $133 of visitor spending was generated.

About the Alexandria Convention & Visitors Association

The Alexandria Convention & Visitors Association (ACVA) is a private nonprofit membership organization whose mission is to generate tourism and conventions that increase revenues and promote the City of Alexandria, Virginia, and its assets. Tourism contributes both to the economic health of the City and quality of life for its residents.