Alexandria’s Holiday Shopping Experience Expands with New All-Season-Long Pop-Up Programs November 9, 2018

CONTACT:                                                                                               
Maurisa Turner Potts, Spotted MP (Marketing + Public Relations)
703-501-6289 or maurisa@spottedmp.com

Alexandria’s Holiday Shopping Experience Expands with New All-Season-Long Pop-Up Programs and Nostalgic Happenings You Can’t Get Online

Alexandria, VA—Imagine a holiday shopping experience filled with nostalgic holiday wonder as you stroll centuries-old brick-lined streets under a canopy of sparkling lights, hear caroling along the way, enjoy pop-up holiday happenings like free massages and toy making and are welcomed into independent boutiques donned with greenery and filled with holiday cheer. Inside, you’re greeted by shop owners who know you, are offered personalized customer service and get gift suggestions that will make you shine at your holiday gatherings. With consumers spending an estimated 4.1% more this year, why not make your gift giving more thoughtful and enjoyable by shopping in the D.C. region’s Shop Small destination for independent boutiques, Alexandria, Virginia.

Alexandria’s holiday shopping experience is bigger than ever with even more nostalgic happenings you can’t find anywhere else. Returning this year is Alexandria’s alternative Black Friday experience on November 23, 2018, with one-of-a-kind deals at more than 50 locally owned boutiques in Old Town and Del Ray, plus the Old Town Boutique District’s first-ever Plaid Friday. On Alexandria’s Small Business Saturday, November 24, 2018, shoppers will be treated to free parking at parking meters, the Elf Prize Patrol and special in-store activities at more than 50 independent boutiques in Old Town and Del Ray. Shopping for history lovers is a breeze during the returning Museum Store Sunday on November 25, 2018, at Historic Alexandria museums where you can enjoy special offers, seasonal refreshments and more.

New This Year:

Black Friday:

  • The Old Town Boutique District’s Plaid Friday, a relaxing and enjoyable alternative to big box stores’ Black Friday
  • Sugar Shack Donuts’ free donut giveaway starting at 6 a.m. and available for anyone who purchases a seasonal holiday drink
  • Alexandria Restaurant Partners’ offering 10% off at all ARP restaurants (Vola's Dockside Grill, Mia's Italian Kitchen, The Majestic, Joe Theismann's Restaurant & Bar and Lena's Wood-Fired Pizza & Tap) when you present a receipt from a local small business

Small Business Saturday:

  • Elf Prize Patrol expands from Old Town to include Del Ray, presented by Visit Alexandria and the Alexandria Chamber of Commerce
  • Expanded pop-up musical performances from 11 a.m. to 1 p.m., including caroling by The Alexandria Singers, a performance by the Alexandria Citizens Band and holiday tunes and cheer by DJ Josh Goldman
  • Alexandria Restaurant Partners’ offering 10% off at all ARP restaurants (Vola's Dockside Grill, Mia's Italian Kitchen, The Majestic, Joe Theismann's Restaurant & Bar and Lena's Wood-Fired Pizza & Tap) when you present a receipt from a local small business

All Season Long:

  • Photos with Santa in Old Town Alexandria presented by the King Street Corridor Initiative and Hooray for Books! expanded to four weekends: Small Business Saturday, November 24, 2018, and Saturdays, December 8 through December 22, 2018
  • Pop-Up Holiday Happenings on Upper King Street every Saturday starting on Small Business Saturday and through December 22, 2018, in the park area at the intersection of N. Fayette St. and King St. Shoppers are invited to take a break and enjoy activities like free massages, a braid bar, cookie making, toy making and more
  • Holiday Pop-Up Series at Hotel Indigo Alexandria November 10-11, November 17-18, November 24-25, and December 1-2, 2018, featuring local artisans and presented in partnership with Pop-up ALX, an Alexandria Economic Development Partnership program

Find more information below and at VisitAlexandriaVA.com/ShopSmall.

Holiday Retail Events & Activities

Holiday Pop-Up Series at Hotel Indigo Alexandria
November 10-11, 2018, November 17-18, November 24-25 and December 1-2, 2018
12 p.m. to 4 p.m. November 10-11, November 17-18 and December 1-2, 2018; 10 a.m. to 2 p.m. November 24-25, 2018
Hotel Indigo Old Town Alexandria library, 220 S. Union St., Alexandria, VA 22314
www.HotelIndigoOldTownAlexandria.com  

Shop for one-of-a-kind gifts from local vendors at Hotel Indigo Old Town Alexandria’s Holiday Pop-Up Series presented in partnership with Pop-up ALX, an Alexandria Economic Development Partnership program.  November 10-11, 2018 features Little Black Skirt, which offers luxurious and customizable skirts at an affordable price. Little Black Skirt will have accessories and sample skirts available for sale at a discount and will be taking custom orders for skirts. On November 17-18, 2018 Gallery of Indonesia’s pop-up includes a demonstration of Indonesian Batik Painting, a form of cloth dyeing that uses hot wax to create patterns, by owner Mey Hasibuan. On November 24-25, 2018, Second Daughter will show off jewelry that owner and artist Jessica Speckhard describes as embracing both minimalism and maximalism. December 1-2, 2018 features Mom & I by EK, a mother-daughter-run jewelry company with pieces inspired by handmade Turkish designs. Mom & I by EK hires women in Turkey who hand-make the jewelry, helping them support themselves and their communities. A portion of proceeds from the pop-ups will be donated to Act for Alexandria, an organization that distributes grants for revitalization of the Alexandria area and community. 

Black Friday Alexandria               
November 23, 2018
Old Town Alexandria and Del Ray
VisitAlexandriaVA.com/BlackFriday        

Alexandria’s alternative Black Friday experience features more than 50 independent boutiques kicking off the holiday shopping season with one-of-a-kind deals on designer and coveted merchandise, including home décor, chic fashions, gourmet food, classic toys and gifts for dogsStore offers vary, with special discounts throughout the day and more than 10 boutiques opening at 6 a.m., including Bellacara, The Shoe Hive, The Hive, fibre space, Red Barn, Penny Post and Pacers. Sugar Shack Donuts will also open at 6 a.m. and is offering a free house donut with the purchase of any seasonal holiday drink. The Old Town Boutique District celebrates with Plaid Friday, a relaxing and enjoyable alternative to big box stores’ Black Friday that is designed to promote both local and independently owned businesses during the holidays. Look for the plaid bow outside all Old Town Boutique District stores to see which stores are participating and shop local this holiday season. After the shopping is done, stay for the popular City of Alexandria Annual Tree Lighting Ceremony at 6 p.m. on historic Market Square. As the official kick-off to the holiday season in Alexandria, the ceremony includes a welcome by the Town Crier, Santa’s Frosty Follies performance by the Metropolitan Fine Arts Center and a special visit from Santa. 

Small Business Saturday in Alexandria                 
November 24, 2018
Throughout Old Town Alexandria and Del Ray
VisitalexandriaVA.com/SmallBusinessSaturday 

Small Business Saturday is bigger than ever in the D.C. region’s Shop Small headquarters, where more than 50 independently owned boutiques in Old Town Alexandria and Del Ray will offer special in-store activities. The popular Elf Prize Patrol returns from 11 a.m. until 1 p.m. treating shoppers in Old Town and Del Ray with surprise giveaways. Other highlights include free parking at parking meters, pop-up musical performances by The Alexandria Singers and the Alexandria Citizens Band from 11 a.m. until 1 p.m., a postcard pop-up from Penny Post, special activities at the Torpedo Factory Art Center, hands-on arts activities by the Mobile Art Lab and holiday tunes and cheer by DJ Josh Goldman. Make a reservation to get photos with the region’s most beloved Santa and Mrs. Claus at Hooray for Books!. Small Business Saturday in Alexandria is a partnership of Visit Alexandria, the City of Alexandria, the Alexandria Small Business Development Center, the Alexandria Chamber of Commerce, the Old Town Boutique District and the Del Ray Business Association. 

Photos with Santa in Old Town Alexandria
November 24, December 8, December 15 and December 22, 2018, from 12 pm to 3 pm.
Admission: Advance reservation required. To reserve a 10-minute slot for your child to meet with Santa, make any size donation to the bookstore’s special Santa account, which will be used to provide books, toys and games for the Alexandria Domestic Violence Program’s Holiday Party.
Hooray for Books!, 1555 King St, Alexandria, VA 22314
703-548-4092
www.Hooray4Books.com  

The region’s most beloved Santa and Mrs. Claus return to Old Town Alexandria to take keepsake photos with children. Expanded this year to include four Saturdays, Santa and Mrs. Claus will welcome families starting on Small Business Saturday, November 24, 2018, and from December 8 through December 22, 2018. Advance reservation is required. To reserve a 10-minute slot for your child to meet with Santa, make any size donation to the bookstore’s special Santa account, which will be used to provide books, toys and games for the Alexandria Domestic Violence Program’s Holiday Party. The photographer from local studio Tisara Photography has been invited to take pictures for you at these events. Photos with Santa in Old Town Alexandria is presented by the King Street Corridor Initiative and Hooray for Books!. 

Pop-Up Holiday Happenings on Upper King Street
Every Saturday November 24 through December 22, 2018
Park area at the intersection of N. Fayette St. and King St.
Hours vary based on date; typically between 11 a.m. and 4 p.m.
www.VisitAlexandriaVA.com/UpperKing 

Take a break from your holiday shopping and enjoy pop-up holiday happenings on Upper King Street every Saturday during the holiday shopping season. Kicking off on Small Business Saturday, November 24, 2018, and supported in part by the King Street Corridor Initiative, enjoy these special activities and more in the Shop Small headquarters of the D.C. region.—November 24, 2018: postcard pop-up from Penny Post (11 a.m.-1 p.m.) and a braid bar pop-up from Salon deZen (2 p.m.-4 p.m.); December 1, 2018: kids craft from Imagine Artwear (11 a.m.-1 p.m.) and a bracelet making from Today’s Cargo (2 p.m.-4 p.m.); December 8, 2018: hand pressed pendant craft from Wear Ever Jewelry (11 a.m.-1 p.m.) and a cookie making pop-up from Lori’s Table (2 p.m.-4 p.m.); December 15, 2018: chair massages by The Wellness Cooperative (2 p.m.-4 p.m.); and December 22, 2018: toy making and game playing by Red Barn Mercantile (2 p.m.-4 p.m.). All activities take place in the park area at the intersection of N. Fayette St. and King St. in Old Town.

Museum Store Sunday in Historic Alexandria   
November 25, 2018
Admission: Free to browse
Hours vary by site
Various locations 
www.VisitAlexandria.com/MuseumStoreSunday  

Visit your favorite historic Alexandria museums for Museum Store Sunday, the day after Small Business Saturday, for unique and historically inspired gifts with special offers, seasonal refreshments and more. Participating museum stores include the Alexandria Archaeology Museum, Stabler-Leadbeater Apothecary Museum, the Alexandria History Museum at The Lyceum, Friendship Firehouse Museum, Gadsby’s Tavern Museum, Alexandria Black History Museum, Fort Ward Museum, Freedom House Museum, and the Carlyle House. The museums of historic Alexandria are pleased to participate in this international campaign led by the Museum Store Association. 

Boutique Experience in a Nostalgic Holiday Setting

Named one of “America’s Top Holiday Towns” by USA Today in 2016, visitors can feel transported by an old fashioned sense of holiday wonder on Old Town Alexandria's centuries-old brick-lined streets, twinkling with holiday traditions and magical events. Bask in the warmth of time-honored festivities like the Campagna Center's 48th Annual Scottish Christmas Walk Weekend, featuring a parade of Scottish clans and Scottie dogs, as well as the 19th Annual Alexandria Holiday Boat Parade of Lights on the Potomac River. Dozens of independent boutiques welcome you with greenery at their doorsteps, offering everything from chic fashions and home décor to classic toys and gifts for dogs. Duck into cozy cafés and chef-driven restaurants tucked into 18th-century buildings to warm up with loved ones and good cheer. Under a canopy of sparkling lights, a stroll on historic King Street is like being in a real-life Dickens Village, complete with European flair. Alexandria offers an authentic holiday experience—the way it was meant to be. For more information, visit www.VisitAlexandriaVA.com/holidays.

ABOUT ALEXANDRIA, VA
Named the #1 Best Value U.S. Travel Destination 2018 by Money magazine and one of the South’s Prettiest Cities 2018 by Southern Living, Alexandria hums with a cosmopolitan feel and a walkable lifestyle—a welcoming weekend escape next to our nation’s capital. A nationally designated historic district founded in 1749, Old Town Alexandria is home to more than 200 independent restaurants and boutiques alongside intimate historic museums and new happenings at the waterfront. At the heart of it all is bustling King Street, a walkable mile recognized as one of the “Great Streets” of America. New restaurants tucked in to 18th- and 19th-century architecture still intact from the city’s days as George Washington’s hometown ignite historic and off-the-beaten-path neighborhoods as the waterfront district evolves with new energy. Learn more at www.VisitAlexandriaVA.com.  

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