Announcing the First-Ever Alexandria Shop Small Week, Alexandria Santa-gram Giveaway and More November 9, 2020

CONTACTS:

Claire Mouledoux, CMouledoux@VisitAlexVA.com or 703-652-5367

Rebecca Doser, RDoser@VisitAlexVA.com or 585-750-4937

Announcing the First-Ever Alexandria Shop Small Week, Alexandria Santa-gram Giveaway and More

New Holiday Retail Initiatives Emphasize the Small Business Shopping Experience in Alexandria, VA, Home to the D.C. Region’s Largest Collection of Independent Boutiques

Alexandria, VA— This year’s holiday shopping season is more important than ever for independent retailers. In an effort to support Alexandria, Virginia’s large community of independent boutiques throughout this unparalleled winter, Visit Alexandria announces three new promotions for shoppers near and far: Alexandria Shop Small Week, the Alexandria Santa-gram Giveaway and the digital Guide to Alexandria Holiday Shopping.

Alexandria’s boutiques are going above and beyond to keep visitors safe with the ALX Promise shield and are ready to welcome masked customers. Many are offering special shopping options like online stores, curbside pick-up, private appointments and more. When you shop with an independent Alexandria store, you get personalized service and curated gifts you won’t find just anywhere, along with the knowledge you are supporting a local Alexandria family and their employees.

Read more about Visit Alexandria’s three new retail promotions below or go to VisitAlexandriaVA.com/ShopSmall for these offerings and more ways to support small businesses.

Alexandria Shop Small Week

November 27 to December 6, 2020

VisitAlexandriaVA.com/Holidays/Shop-Small-Week

Experience Alexandria, Virginia’s biggest shopping week of the year, the first-ever Alexandria Shop Small Week, November 27 to December 6, 2020. Kicking off with Plaid Friday: Alexandria’s Small Business Black Friday and Small Business Saturday, Alexandria Shop Small Week is an opportunity to show your support for the D.C. region’s largest destination for independent boutiques with 10 days and two weekends of deals, promotions and Instagram giveaways.

Don your favorite mask or hop online to take part in promotional events including Plaid Friday: Alexandria’s Small Business Black Friday (November 27), Small Business Saturday (November 28), Museum Store Sunday (November 29), Cyber Monday (November 30) and Giving Tuesday (December 1). Be sure to follow Visit Alexandria’s Instagram at @VisitAlexVA for gift card giveaways December 4-6. Need more reasons to shop small? Enter the Alexandria Santa-gram Giveaway by submitting a receipt from your purchase at a participating independent retailer featured in Visit Alexandria’s digital Guide to Alexandria Holiday Shopping for a chance to win a personalized video greeting from the region’s most beloved Santa.

Learn more about the festivities of the week:

  • Plaid Friday: Alexandria’s Small Business Black Friday - November 27
    Nearly 50 independent shops, many opening early, offer some of their best deals of the year.
  • Small Business Saturday - November 28
    Enjoy free parking, prizes from the Elf Patrol and nearly 50 independent boutiques featuring discounts or gifts with purchase.
  • Museum Store Sunday - November 29
    Enjoy discounts of 20% at participating Alexandria museum stores plus 20% off Black history merchandise from Manumission Tour Company’s online store.
  • Cyber Monday - November 30
    Promotional online offers from more than 30 Alexandria boutiques include discounts, gifts with purchase and free shipping.
  • Giving Tuesday - December 1

Participating shops and restaurants will donate a percentage of purchases to Alexandria nonprofits through a partnership with the Old Town Business Association.

  • Instagram Gift Card Giveaways - December 4-6
    Follow @VisitAlexVA for three days of giveaways and your chance to win one of three $300 gift cards to a choice of local boutiques.
  • Alexandria Santa-gram Giveaway - Extends through Shop Small Week, November 9-December 20

Submit a receipt from your purchase at a participating independent retailer featured in Visit Alexandria’s digital Guide to Alexandria Holiday Shopping for a chance to win a personalized video greeting from the region’s most beloved Santa.

Alexandria Santa-gram Giveaway

November 9 to December 20, 2020

VisitAlexandriaVA.com/Santa

The D.C. region’s most beloved Santa wants YOU to shop small in Alexandria, Virginia this holiday season. New this year, the Alexandria Santa-gram Giveaway is an opportunity to buy in person or online from participating independently owned retailers in Alexandria for a chance to win a personalized video greeting from the big guy himself. Five winners will be selected each week for six weeks of giveaways from November 9 to December 20, 2020.

Browse participating retailers in Visit Alexandria’s digital Guide to Alexandria Holiday Shopping and fill your shopping list. Alexandria is the Shop Small headquarters of the D.C. region, and this year, it’s more important than ever to support small businesses as you take part in the seasonal charm of Old Town Alexandria, recognized by Oprah Magazine as one of the Most Magical Christmas Towns Across the World in 2020.

Guide to Alexandria Holiday Shopping

Launched November 9

VisitAlexandriaVA.com/Shopping-Guide

Visit Alexandria’s new digital Guide to Alexandria Holiday Shopping features nearly 50 independent retailers and is packed with information about in-person and online store offerings plus more ideas like Black-owned businesses to buy from, where to get made-in-Alexandria gifts and more. Need more reasons to shop small? Enter the Alexandria Santa-gram Giveaway by submitting a receipt from your purchase at a participating independent retailer featured in the Guide to Alexandria Holiday Shopping for a chance to win a personalized video greeting from the region’s most beloved Santa. As the region’s shop small headquarters, Alexandria’s impressive collection of boutiques offers smile-inducing gifts and personalized service you won’t find just anywhere, along with the comfort of knowing you are supporting a small business.

ABOUT THE HOLIDAYS IN ALEXANDRIA, VA
Experience holiday magic on historic streets in Old Town Alexandria, Virginia, located just minutes from Washington, D.C. Recognized by Oprah Magazine as one of the Most Magical Christmas Towns Across the World in 2020 and by Southern Living as the Perfect Southern Town for a Hallmark Christmas Movie in 2019 Alexandria brings an old fashioned sense of holiday wonder on centuries-old brick-lined streets, twinkling with holiday traditions that make visitors feel transported. Step back in time and enjoy colonial Christmas programming at George Washington’s Mount Vernon or skate through Ice and Lights: The Winter Village at Cameron Run. Dozens of independent boutiques are going above and beyond to keep visitors safe with the ALX Promise shield and are ready to welcome masked customers with greenery at their doorsteps, offering everything from chic fashions and home décor to classic toys and gifts for dogs. Stroll among al fresco dining spots along 18th and 19th century streetscapes or pick up gourmet goodies to go. Under a canopy of sparkling lights, a stroll on historic King Street is like being in a real-life Dickens Village, complete with European flair. Recognized as a Top 5 Best Small City in the U.S. 2020 for the third consecutive year by the Condé Nast Traveler Readers’ Choice Awards, Alexandria offers an authentic holiday experience—the way it was meant to be. To learn more, visit VisitAlexandriaVA.com/Holidays.

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Web:                    VisitAlexandriaVA.com

Blog:                     Blog.VisitAlexandriaVA.com

Facebook:           Facebook.com/VisitAlexandriaVA
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