Visit Alexandria Announces Record Results at its Annual Meeting September 24, 2019

CONTACTS:
Claire Mouledoux: CMouledoux@VisitAlexVA.com or 703-652-5367
Leah Spellman, APR: LSpellman@VisitAlexVA.com or 703-652-5363

Visit Alexandria Announces Record Results at its Annual Meeting

$859 Million in Visitor Spending Generates $27.9 Million in Local Tax Receipts

Alexandria, VA—Visit Alexandria announced all-time high revenue at its Annual Meeting on September 23, 2019. Visitor spending increased $33 million dollars to a record $859 million, according to data just released by Virginia Tourism Corporation. This continues the positive growth trend over the past six years for Alexandria’s visitor economy. Other data released at the meeting shows that tax revenue generated by non-residents represents 71% of Alexandria’s sales, meals and lodging tax receipts, saving the average Alexandria household $673 per year.

“This was a big year for Alexandria,” said Patricia Washington, president and CEO of Visit Alexandria. “We celebrated the announcement that the Alexandria/Arlington partnership landed Amazon HQ2 and Virginia Tech’s Innovation Campus and Alexandria being named a Top 5 Best Small City in the U.S. 2018 by the Condé Nast Traveler Readers’ Choice Awards. We also weathered monumental challenges, including a 35-day federal government shutdown and 107-day Metro shutdown. Through planning, mitigation strategies and hard work, we ended on a high note with another banner year for Alexandria’s tourism industry.”

According to the Commonwealth of Virginia’s 2018 Economic Impact of Domestic Travel on Virginia and Localities report, spending from destination market visitors coming from more than 50 miles away was $859 million, producing $27.9 million in local tax revenues for Alexandria. Travel also supported 6,583 jobs in Alexandria, which represents 7% of the local workforce. 

In fiscal year 2019, which ended June 30, 2019, Visit Alexandria established new records, including web traffic, media coverage and meetings leads. This success was made possible by Visit Alexandria’s work, including a new regional marketing campaign, promotion of the opening of Waterfront Park, Metro closure mitigation strategies, new meetings video and strategy, 50 Ways to Love Your Summer in Alexandria campaign and hotel package, and King Street Corridor Initiative projects, including the Portside in Old Town fall and summer festivals and waterfront beer garden series. Visit Alexandria also highlighted these fiscal year 2019 results at its meeting:

  • 72.5% hotel occupancy (exceeding 70% for five straight years)
  • 2.3 million website visits to VisitAlexandriaVA.com (+15%)
  • 1,190 total press stories (+2%)
  • 141,000 social media followers (+8%)
  • 382 members (+6%)
  • $46 million in meeting leads (+2%)

Throughout fiscal year 2019, Visit Alexandria celebrated the 50th anniversary of the Virginia is for Lovers tourism brand alongside the state. Rita McClenny, president and CEO of Virginia Tourism Corporation, attended Visit Alexandria’s Annual Meeting and highlighted the state’s yearlong celebration. Washington also announced that in the 50 years since, and adjusted for inflation, Alexandria’s tourism industry has tripled.

Looking ahead to fiscal year 2020, Visit Alexandria will unveil a new destination advertising campaign, fueled by new consumer research by Destination Analysts, in January. Visit Alexandria’s sales team will move in a new strategic direction as it introduces The Leadership Collection™ at Alexandria, pairing three nationally-recognized leadership and team building institutes—the George Washington Leadership Institute at Mount Vernon, McChrystal Group, which is led by retired 4-star General Stanley McChrystal, and Building Momentum—with concierge-level service incorporating accommodations, transportation and more. Additionally, Visit Alexandria will focus on promoting neighborhood content, marketing tall ship Providence and the King Street Corridor Initiative sustainability plan

Tall ship Providence marketing and The Leadership Collection™ at Alexandria are funded in part through Virginia Tourism Corporation’s Marketing Leverage Program grant.

ABOUT ALEXANDRIA, VA
Named the #1 Best Value U.S. Travel Destination 2018 by Money magazine, a Top 5 Best Small City in the U.S. 2018 by the Condé Nast Traveler Readers’ Choice Awards and one of the South’s Prettiest Cities 2018 by Southern Living, Alexandria hums with a cosmopolitan feel and a walkable lifestyle—a welcoming weekend escape next to our nation’s capital. A nationally designated historic district founded in 1749, Old Town Alexandria is home to more than 200 independent restaurants and boutiques alongside intimate historic museums and new happenings at the waterfront. At the heart of it all is bustling King Street, a walkable mile recognized as one of the “Great Streets” of America. New restaurants tucked in to 18th- and 19th-century architecture still intact from the city’s days as George Washington’s hometown ignite historic and off-the-beaten-path neighborhoods as the waterfront district evolves with new energy. Learn more at VisitAlexandriaVA.com.

Connect with us!
Web: VisitAlexandriaVA.com
Blog: Blog.VisitAlexandriaVA.com
Facebook: Facebook.com/VisitAlexandriaVA
Twitter: Twitter.com/AlexandriaVA
Instagram: Instagram.com/VisitAlexVA
Hashtags: #visitALX

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