Presented by Scott Steen, CEO American Physiological Society
Scott is a frequent author and speaker on topics that include managing organizational change, creating cultures that support innovation, storytelling as a leadership tool, branding, member engagement and future trends in association management.
When it comes to designing events, there is no shortage of creativity. We attend conferences, share ideas and stories with peers on innovative ways to do more with less. We come back ready to reinvent the annual meeting. Before long reality sets in, other departments weigh-in and all those good ideas come to a screeching halt.
As the CEO of American Physiological Society, Scott has recently been through an extensive brand refresh, revamped the annual meeting, etc… Steen will share his unique perspective on pitching new ideas to the C-suite. He’ll then take the hot seat and answer questions from one of our own meeting professionals.