CMP Preferred Provider

Webinar | Tuesday, June 27, 2017 | 1pm-2pm EST

EIC Clock Hour Approved | CMP-IS Domain D: Financial Management

#Money: Sponsorship in the Age of Social Media

Social media engagement is no longer an option, it’s a must, but don’t leave your sponsors behind. Learn what options you have to develop killer social media sponsorship packages that mutually benefit both your sponsors and your organization. With the rise in new platforms like Snapchat and new live streaming capabilities, authenticity and shareability have new clout. Learn how to create innovative sponsorships that will appeal to your attendees and show an increase in ROI to your sponsors.

Learner Outcomes:

  • Identify new ideas for hashtag use, how to create one and how to use it.
  • Discover how to price social media sponsorship packages.
  • Explain how social media analytics can help you achieve your sponsor's and your company's business goals.

Alex PlaxenAlex Plaxen, President and Founder of Little Bird Told Media, began his career in events while studying at The George Washington University. While studying he worked with the Capitol Concerts events team producing mega events in Washington, DC. He also worked with the Association for Professionals in Infection Control and Epidemiology and RedPeg Marketing.

After graduating with a Master's in Tourism Administration, he was the Director of Marketing for EventRebels. In Fall of 2015, he left EventRebels to start his own company, Little Bird Told Media, a consulting firm focusing on social media strategy and implementation for conferences. He has been recognized as a top social media influencer at Inbound 2015 (14,000 attendees), Inbound 2016 (17,000 attendees), Dreamforce 2015 (135,000 attendees) and MPI WEC 2016.

In addition to his industry work, Alex has been an active member of PCMA and MPI. He currently sits on the Potomac Chapter of MPI's Board of Directors. He has been honored locally and internationally as an emerging leader in the events industry, recognized as Connect Association's 40 Under 40 2017, and being named to the PCMA 20 in their Twenties Class of 2016.

Find Alex on Twitter, Instagram, and Snapchat @aplaxen. Find Little Bird Told Media on Twitter @LilBirdTM.

#Money: Sponsorship in the Age of Social Media

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