Past Webinar | Tuesday, March 7, 2017 | 1:00PM EST
Check back soon for details on another upcoming webinar to keep you informed on industry hot topics
5 Ways to Avoid a Half Empty Room Block
Will room blocks become a thing of the past? If the industry’s landmark Room Demand Study is any indication, we can only conclude we're headed in that direction. The study found one out of every three rooms are booked outside the contracted room block, and for citywide conventions, the pattern is nearly one out of every two! Mandated travel policies, attendee preferences, AirBnB, pirates and poachers are just a few of the things that impact our room blocks and increase the risk of attrition penalties.
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Christine Shimasaki, CDME, CMP
Managing Director, empowerMINT.com and the Event Impact Calculator
Destination Marketing International (DMA)
Ms. Shimasaki (or Shimo as she is known) brings over 16 years of destination marketing and 10 years of hotel experience to her role. She earned her MBA at San Diego State University and has served the tourism industry as a board member to PCMA, CIC's APEX Standards Review Committee, co-chair of the Performance Measures Initiative for DMAI, and chair to DMAI’s Accreditation Board. Recently Shimo authored the Event Room Demand Study, quantifying for the first-time the volume of rooms booked outside the contracted room block and is a current member of European Cities Marketing Summer School faculty.