EIC Clock Hour Approved | CMP-IS Domain I: Marketing
How do I effectively market my events? This is one of the greatest challenges meeting professionals face. We want to improve programs, engage attendees and increase visibility for our sponsors. Discover a proven seven-step pathway to event marketing success for engaging attendees, increasing exhibitor ROI, and leveraging speaker content before, during, and after your conferences.
Michael Doane, Marketing Manager | CadmiumCD
Michael Doane is a writer, marketer, and web developer who has fallen in love with the events industry. At CadmiumCD he teaches meeting professionals about the benefits of event tech through his work as Editor of the eventScribe Blog. As Marketing Manager he also has the unique pleasure of telling the company's ever-growing story. In his spare time he hikes, travels, and writes novels about ordinary people doing extraordinary things. Mike currently lives 45 minutes northeast of Baltimore with his wife and four pets.